BEFORE YOU BUY THE NEXT CLICK
What can you afford
to pay for a lead?
Put your campaign assumptions to work. Find the break-even point before increasing your budget.
Your assumptions
All money values use the same currency.
Campaign outlook
EXAMPLEMonthly contribution after campaign costs
What if more clicks become leads?
Only the click-to-lead rate changes below.
| Click → lead | Customers | Net contribution |
|---|
*At the entered lead volume, after allocating other campaign costs. These are scenarios, not a forecast. Taxes and any costs you omit are excluded.
USE THE RESULT
Test the page before scaling the spend.
A better landing page may improve lead conversion. Start with a clear offer and one measurable experiment; this calculator cannot tell you which software will improve your results.
Independent tool. This is a standard link; we receive no commission. No purchase is required.
How the numbers work
Clicks = ad budget ÷ cost per click. Leads = clicks × lead rate. Customers = leads × close rate. Net contribution = customers × contribution per customer − ad budget − other campaign costs. Break-even cost per click holds the monthly ad budget and other assumptions fixed. Fractional customers represent an average scenario, not actual people.
Use contribution from the same measurement period as your campaign. Lifetime customer value can overstate near-term cash. If you do use lifetime contribution, interpret the result over that longer horizon.
Privacy and measurement
Your input numbers stay in your browser. Copying a scenario link deliberately puts those numbers in the link fragment so its recipient can load them; only share information you are comfortable sharing. We record anonymous interaction events (page view, calculation, export, share, embed and partner click), their date and a fixed channel label. We do not store your inputs, email, IP address or browsing identifier in our event database. The hosting provider may maintain operational logs. Browser tracking preferences are respected. These event counts cannot prove unique visitors or sales.
You can embed this calculator with the button above. Embedded views are measured separately. There is no account or saved customer profile.